Language Study & Preliminary Design:
At Spunk, we start by listening and researching —listening to you— researching your competitors and your marketplace. Then we analyze the collected info, mix it with the collective Spunk intelligence, experience, insight and, voilá!, we cook up a compelling brand-based strategy. Then, we create two to three preliminary design directions and invite you back for a review and critique…
and coffee and donuts.
After getting your initial reaction and feedback to our initial creative foray into your world, we refine and edit our creative work, further developing the visual and verbal language. Elements are chosen for authenticity and ability to speak directly to the needs and desires of your target audience. We combine and hone the very best aspects of our first design endeavors into one unified and glorious direction—one that makes us all feel fabulous about the future.
Design Production & Execution:
In this, the final frontier, we combine the agreed-upon brand elements and key messages with some more outstanding design. The result is a distinctive and memorable plan of action concocted specifically to get the meaningful results you want. The sheer expanse of this phase depends on the focus of your brand message. It can be as simple as a graphic style guide, or—as happens with many of our clients—it may involve years of brand messaging, current product refinement and new product creation.